The ABCs of Search Engine Marketing

CIO.com has a detailed article on search engine marketing. Although it goes into detail about the use of a search engine marketing specialist, there is enough background information on how to enhance the relevancy of your website in search results.

The same techniques carry over to intranet searching as well, since most intranet search engines operate in a similar way. The need text in the html of the page.

The ABCs of Search Engine Marketing – ABCs

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