I was particularly interested in the response of the class to whether blogs could be a useful KM tool:
- “Blogs are just another technology.”
- “Blogs need to be implemented as a part of a larger system where “knowledge” is a primary component.”
- “The inherent disorder of blogs could be a detriment to considering them a part of a KM strategy.”
All are true for blogs on the internet, but not necessarily true for blogs within the enterprise.
Blogs are just another technology. The blogging software is mostly doing just what Frontpage (or your webpage editor of choice) did. But the blogging software is much easier to use. I am just using a web browser with the simple controls supplied by Blogger. Simplicity removes a barrier to use and deployment.
Knowledge is always a primary component to a blog. You blog about what you know or what you find. Blogs on the internet are all over the place on topic and value. Inside an enterprise a person’s blog should be focused around their work. Therefore the blog inside the enterprise would be capturing the blogger’s knowledge about their role in the enterprise. Ross Mayfield just posted a story on a weird internal blog.
I do not agree with disorder position for two reasons. One, I think there will be few blogs inside the enterprise. With few, it is harder to have disorder. Second, the information gathered in a blog is typically already disorganized somewhere else or is just in the blogger’s head. A blog allows information to be gathered and therefore creates some order. Inside the enterprise, the personal knowledge management inherent in a blog is made available across the enterprise and therefore becomes knowledge management for the enterprise.