Joe Schueller, Innovation Manager, Procter & Gamble Global Business Services, on how they moved to a wiki workplace. They have embraced ideas and products discovered and developed outside the company. They have overcome the NIH syndrome (Not Invented Here).
They are focused on productivity, doing more with less. Mass collaboration allows them to be more nimble. It also allows they to attract innovative people.
Procter and Gamble has 160 years of success as a vertically integrated company. They are still figuring out how to integrate and change the culture at P&G to allow for more collaboration and discovery.