Facebook is one of those technologies that is incredibly interesting, but I am not sure how useful it is. After reading through the twelve ways, I did not find any that would warrant use of Facebook in a business setting. These are more about being more professional in Facebook.
I still question where Facebook is headed. Its strong tie-in with college students indicates that Facebook’s users are going to be poring into the business community in the next few years as they graduate. But will Facebook crumble under the weight of bad social behavior like MySpace or dominate as a communications platform? If it is going to crumble, we can ignore it. BUT, if it becomes a dominate communications platform we cannot ignore it.
Looking back many years to the adoption of email, businesses ignored it for awhile. Eventually, they had to adopt it in order to communicate efficiently. Now, college-age students use Facebook to communicate; they use email sparingly. Facebook has become the new email for the college-age crowd. Will it become a new communications tool for business?