Stephen Colbert finds this new Bingham McCutchen print ad to be disturbing. This video from Colbert Report mentions Bingham ad at the 1:30 minute left mark.
Its great that the ad attracted attention, but it does not convey what Bingham does. Colbert assumed Bingham was a consulting firm.
“Let me consult with you: Should I give my baby to a grizzly bear? Yes, but first rub him with honey and salmon.””