Comments on: JD Supra Launches http://dougcornelius.com/2008/02/jd-supra-launches/ The personal side of Doug Cornelius Fri, 03 Feb 2012 06:42:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Doug Cornelius http://dougcornelius.com/2008/02/jd-supra-launches/comment-page-1/#comment-489 Doug Cornelius Thu, 28 Feb 2008 21:00:00 +0000 http://dougcornelius.com/2008/02/jd-supra-launches/#comment-489 Steve - <br/><br/>Sounds good. I am all about extending my brand.<br/><br/>The google indexing is a great point. I think that is something you need to highlight. Steve –

Sounds good. I am all about extending my brand.

The google indexing is a great point. I think that is something you need to highlight.

]]> By: Steve Matthews http://dougcornelius.com/2008/02/jd-supra-launches/comment-page-1/#comment-488 Steve Matthews Thu, 28 Feb 2008 20:43:00 +0000 http://dougcornelius.com/2008/02/jd-supra-launches/#comment-488 Doug, what's in it for you is a brand extension for your practice. When it comes to online marketing these days, it's all about putting together quality pieces of the puzzle that reflect who you are, and the expertise you can deliver. Not just the articles you've written, but public facing documents that reflect your expertise - your work product. <br/><br/>As you pointed out in previous commentary of Facebook, giving potential clients a better understanding of who they are dealing with is the key. <br/><br/>Also worth pointing out, all the documents in JD Supra are indexed by Google and associated with the lawyer's profile & contact information. When you share work product on any niche topic, you're again extending the breadth of your brand, and hitting the long tail. <br/><br/>There are lots more benefits I can think of. I wouldn't have signed on to the project otherwise. :) Doug, what’s in it for you is a brand extension for your practice. When it comes to online marketing these days, it’s all about putting together quality pieces of the puzzle that reflect who you are, and the expertise you can deliver. Not just the articles you’ve written, but public facing documents that reflect your expertise – your work product.

As you pointed out in previous commentary of Facebook, giving potential clients a better understanding of who they are dealing with is the key.

Also worth pointing out, all the documents in JD Supra are indexed by Google and associated with the lawyer’s profile & contact information. When you share work product on any niche topic, you’re again extending the breadth of your brand, and hitting the long tail.

There are lots more benefits I can think of. I wouldn’t have signed on to the project otherwise. :)

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