In my previous
rant post on Why are Legal Blogs Undervalued? I failed to show a few examples of the power of blogging when it comes to finding information on the internet.
My second example is a Google search for bad boy guaranty. It returns two posts from my Real Estate Space blog on commercial real estate finance. (Bad boy guaranty is a commercial real estate finance term.)
My third example is a Google search for rule against perpetuities right of first refusal. It returns a post from my Real Estate Space blog in the second position. (The Rule Against Perpetuities is hated among law students.)
Those high search results are not based on any search engine optimization or link-trading. It just comes from writing about topics and joining the conversation about these topics on-line.
But still, with that small effort, my writings are appearing at the top of Google search results. Do you think your clients are not using a Google search to find information?