Some law firms are trying to figure out what to do with Facebook. Some are blocking it, some are tolerating it and some are embracing it. Curtis, Mallet-Prevost, Colt + Mosle LLP is embracing it. They have launched a Facebook page to serve as a central component in its law school recruiting efforts: http://www.new.facebook.com/pages/New-York-NY/Curtis-Mallet-Prevost-Colt-Mosle-LLP-Careers/65459295160
“We are pleased to be capitalizing on the popularity of the most widely used social networking site,” said Nancy Delaney, Partner and member of Curtis’ Personnel Committee. “As a Firm, we recognized the power of this format of communication and the wide use being made of it by future lawyers.” The Curtis Facebook recruiting page offers a wide range of information about the Firm and its summer associate program. Visitors to the page can read what former summer associates say about their experiences at the Firm. Potential recruits can easily find information about work assignments, Firm news, Firm awards and rankings, and special events, as well as a schedule of the Firm’s on-campus interviews.
Based on my survey of summer associates at The Firm most of them check Facebook every day: Social Network Site Survey. If you are going to market your firm to this group, you should spend you time and energy on where they are. It seems pretty clear that Facebook is full of law students and prospective new associates. Curtis, Mallet-Prevost, Colt + Mosle LLP has figured this out.
Maybe you should spend some time exploring this tool for use by your firm. Is your firm using Facebook for recruiting?