The delightful Connie Crosby of Crosby Group Consulting gave me this book on her recent trip to Boston. Matt Mason traces the current web 2.0 movement back to the 1970’s punk rock culture. He starts with focus on a quote from punk fanzine Sniffin’ Glue with a diagram showing three finger positions on the neck of a guitar with the caption:
“Here’s one chord, here’s two more, now form your own band.”
In a 2.0 world, doing-it-yourself does not seem that radical anymore. Anyone can be published author on the web. You can jump onto Blogger and in a few minutes have a powerful web publishing platform up and running in a few minutes.
Mason looks to some early punk bands who played for themselves and your buddies. Then maybe a few friends come along. If other people come then great, but it does not matter that much because you are doing for yourself and few people close to you. Mason focuses mostly on music, but in the background I was thinking more about blogging and enterprise 2.0. It does not make much sense to put together and a print a book that only a few hundred people will read. That is a big deployment of capital with an improbable return on investment. With web 2.0 the capital for distribution and publishing is minimal. A blog with only a few hundred readers is successful.
It goes back to my post on Why Blog? It is about me capturing my ideas and sharing them with myself and sharing them with some friends and colleagues.
“Here’s one post, here’s two more, now form your own blog.”
I also see the pirates taking over knowledge management. Knowledge management was about capturing the best documents and the best practice, vetting them and packaging them for distribution. There is a big hierarchy of command and control over what information gets published and who gets to see it.
Enterprise 2.0 breaks down that hierarchy. Essentially, anyone can publish information, comment on information and link pieces of information together. The 2.0 movement goes a long way to one of the challenges of knowledge management by making it easier to turn tacit knowledge into explicit knowledge. Turn it over to the pirates. Let them find, collect and distribute information inside the enterprise in the way that works best for them.
The knowledge management 2.0 movement is about reducing the “management” and enlarging the knowledge base. KM professionals should look to ways to reduce the hierarchy and the barriers to contribution. Hand KM over to the pirates.