Doug Cornelius .com

I co-authored LinkedIn to Facebook On My Blog: Social Media for Lawyers and Law Firm Staff with Jenn Steele (of Leading Geeks).

The article appeared in the Marketing Technologies – Putting Your Best Face Forward white paper from the International Legal Technology Association

The article is reprinted here with permission. For more information about ILTA, visit their website at www.iltanet.org.

I wrote part of a case study for Law Practice magazine from the American Bar Association’s Law Practice Management Section: Is CRM Worth It? The Pros and Cons of Client Relationship Management.

Simon Chester, Connie Crosby, Ross Fishman and I all pointed out the pros and cons of a law firm adopting a client relationship management program. I think all of us agreed that a CRM system is generally a good thing to have. I think we also all agreed that adopting a CRM system is hard to implement from a technology and a cultural perspective. You need the firm’s lawyers and staff to be willing to share their contact information. You also need the technology to make it easy to share.

The editors of Law Practice magazine from the ABA posed a scenario of a law firm contemplating the purchase of a client relationship management system. I dispensed advice along with (a) Ross Fishman, Strategic Marketing and Positioning Consultant, (b) Simon Chester, Law Firm Partner and Business and IT Lawyer and (c) the delightful Connie Crosby, Law Librarian and Knowledge Management Speaker in the Law Practice Case Study.

Is CRM Worth It? The Pros and Cons of Client Relationship Management

I co-authored and co-presented with John O’Neill on Closing Commercial Real Estate Transactions and Closing Commercial Real Estate Financings.