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marketing

This tag is associated with 12 posts

A View From the Other Side – Law Firm Newsletters

It has been a month since I have turned from a provider of legal services at a big law firm to a consumer of legal services from big law firms. I thought I would share some of the things I have found. First, I was surprised that the firm I left did not do anything [...]

Are Blogs Marketing Tools?

If your answer to this question is no, perhaps you should take a look at the website for Hill| Holiday. For those of you outside of Boston, Hill | Holliday is a PR/marketing firm with clients that include the Museum of Fine Arts in Boston, Chili’s, AOL, Anheuser Busch, and Dunkin’ Donuts. The home page [...]

Avvo’s Online Ratings For Lawyers Come To Boston

The controversial Avvo.com has come to Boston (and the rest of Massachusetts). I have heard about the reviews and the law suits filed. It looks like the early rating system had some problems with gathering information and weighting the information that Avvo was able to find. As of April 2, they have added Massachusetts. Since [...]

Real Lawyers Have Blogs

The folks over at Lexblog decide to interview me on Real Lawyers Have Blogs: Doug Cornelius of Goodwin Procter [LexBlog Q & A]. Thanks to Rob La Gatta for making me sound reasonably intelligent and Kevin O’Keefe for putting me on the interview list.

Tyco and Eversheds – A Win for legal Technology and Law Firm Business Process

As reported in The Lawyer . com, the Eversheds has grabbed a big chunk of legal work from Tyco. It sounds like the key to getting the work was putting an electronic approval process in place. Using their Global Account Management System (GAMS), which requires the lawyer at Eversheds to fill out a quick form [...]

CLawBies

It is award season. After Dennis Kennedy honored me with a Blawggie, our friends up North handed me a CLawBie. Steve Matthews put together the Canadian law blog awards. Jason Eiseman and I are co-winners of the “Friends of the North Award” for reading, commenting and linking to Canadian law blogs. Toronto has a great [...]

Ethical Issues for Law Firm Websites

As I posted earlier, I sat in a session on Legal Ethics and Law Firm Websites. Here are few takeaways: The bar regulators are way behind in figuring out how to regulate lawyers on the internet. Most of the analysis focuses around comparing the web activity to what you would do in print advertising or [...]

Data Sharing to Show Experience – Ethical Limitations

Staying on this topic for a little bit longer, but I am currently listening to a webcast from ALI-ABA “Legal Ethics and Lawyer Websites.” They brought up the topic of revealing client names and I thought of my post on listing published decisions on a firm’s website. They pointed out that ABA Model Rule 1.6(a) [...]

Data Sharing to Show Experience – Can You Show Too Much?

My colleague David Hobbie pointed out in my prior post that providing information on all of the published cases could make too much information available. Nobody wins them all, so there will be losers and winners in the list. The cases are published and publicly available, so there is no issue with revealing client confidences. [...]

Data Sharing to Show Experience – Follow Up

In my prior post, I pointed out that the biggest difficulty with implementing a system to display a law firm’s experience is extracting the information from the attorneys. Over the weekend I thought of two areas that law firm can display their experience without relying on the attorneys: litigation and securities. For a litigation practice, [...]

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