Doug Cornelius .com

I co-authored an article with Jenn Steele of Leading Geeks entitled LinkedIn to My Facebook on My Blog. The article is on social media for lawyers and law firm staff.

The article appears in the March 2008 white paper from the International Legal Technology Association entitled Marketing Technologies – Putting Your Best Face Forward.

The article is reprinted here with permission.

For more information about ILTA, visit their website at www.iltanet.org.

I wrote part of a case study for Law Practice magazine from the American Bar Association’s Law Practice Management Section: Is CRM Worth It? The Pros and Cons of Client Relationship Management.

Simon Chester, Connie Crosby, Ross Fishman and I all pointed out the pros and cons of a law firm adopting a client relationship management program. I think all of us agreed that a CRM system is generally a good thing to have. I think we also all agreed that adopting a CRM system is hard to implement from a technology and a cultural perspective. You need the firm’s lawyers and staff to be willing to share their contact information. You also need the technology to make it easy to share.