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Why Blog?
The Pirate’s Dilemma
The delightful Connie Crosby of Crosby Group Consulting gave me this book on her recent trip to Boston. Matt Mason traces the current web 2.0 movement back to the 1970’s punk rock culture. He starts with focus on a quote from punk fanzine Sniffin’ Glue with a diagram showing three finger positions on the [...]
Why Blog?
Mary Abraham of the Above and Beyond KM blog asked me: How do I decide how/what/when to blog?
To answer these questions, I need to go back to when I first started blogging. My former law firm had used Microsoft’s Sharepoint as the backbone of their intranet for years. The 2007 upgrade of Sharepoint included these [...]
Be the First to Blog Inside Your Firm
Being the first or one of just a few bloggers inside your organization can put you in an influential position. Scott Gavin put together five reasons why in his First Mover Advantage article:
Senior management will want to know who you are and what you are saying. Are you a threat or an innovative individual who’s [...]
Law Firm Recruiting and Blogging
Wilmer Hale has launched four associate blogs as part of the firm’s Wilmer Hale Careers website.
Julie Smolinski from the Palo Alto office and is a member of the Transactional Department, Corporate Practice Group
Ross Firsenbaum from the New York office and is a member of the Litigation/Controversy Department.
Anne McLaughlin from the Boston office and is a [...]
Thought Leadership Space
We had a great crowd at my presentation on Establishing the Digital Relationship, along with Tim Parker and Yuval Zukerman. It looks like some of the audience really understood the message.
Bob Buday of The Bloom Group, who set up the presentation, ran off and set up his own blog the next day: Thought Leadership [...]
The Power of Blogging – Why Are Legal Blogs Undervalued?
In my previous rant post on Why are Legal Blogs Undervalued? I failed to show a few examples of the power of blogging when it comes to finding information on the internet.
My first example is a Google search for Interwoven express search. It returns two posts from KM Space in the top position. My [...]
Why Are Legal Blogs Undervalued?
Over at the Drug and Device Law Blog one of the authors stirred the pot by posting: Why Are Blogs Undervalued? The post got picked up by the WSJ.com Law Blog: Law-Firm Blogs: Marketing Device or Mere Diversion? Since, the Drug and Device Law blog called him out, Bruce MacEwen of Adam Smith, [...]
Why Blog? – Why Every Client Should Want an Attorney Who Blawgs
Teri G. Rasmussen of the Ohio Practical Business Law Counsel has a great post on Why Every Client Should Want an Attorney Who Blawgs.
Teri point out that her blawg gets twice as many hits as the website for her 30 person law firm.
This blog only generates about 15% as many site visits as my firm’s [...]
Why Blog? – Business Objectives and Types of Posts
Bill Ives put together a list of business objectives for blogging and the types of business blog posts. All these seem applicable for objectives and types within an enterprise or inside a law firm.
Why Blog in the Enterprise
An example of how to use blogs inside the enterprise?From Geek and Poke



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