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The editors of Law Practice magazine from the ABA posed a scenario of a law firm contemplating the purchase of a client relationship management system. I dispensed advice along with (a) Ross Fishman, Strategic Marketing and Positioning Consultant, (b) Simon Chester, Law Firm Partner and Business and IT Lawyer and (c) the delightful Connie Crosby, Law Librarian and Knowledge Management Speaker in the Law Practice Case Study.
Is CRM Worth It? The Pros and Cons of Client Relationship Management
