Kendall Square Gets a Motto and a Logo

Kendall Square in Cambridge has gotten itself organized. The Kendall Square Association has formed itself to “to improve, promote and protect Kendall Square through the collaboration of the organizations based there.”

They put together this logo and the motto: “The Future Lives Here.” The literal interpretation of the logo is a zoomed out view of the actual boundaries of Kendall Square.

I like the logo better than the motto. Mostly because nobody lives in Kendall Square. It represents some of the worst in urban planning form the ’60s, with big faceless buildings and no character. After 6 pm, the streets are lifeless and desolate. Maybe the Kendall Square Association can add some life back to the area.